Marketing is the life blood of every business. It is that particular machinery which keeps the business wheels running, resulting into better revenue, profit and sustainability. Things are no different for contractors; life every other business they have to continuously market their services so as to develop sustainability in their business. However, sometimes it becomes difficult for entrepreneurs to take up the toil of regular marketing besides maintaining their daily execution of work. Here are some telltale marketing ideas for those who want to make their business grow and take it up to the next level.
- Business Networking: You really need to connect with business associates, industry influencers and biggies of the industry. Having a close connection with the right groups of people can help you win a contract, get insider information about the industry and stay updated with any recent change that might flow in. It’s really important to attend conferences, industry meet ups and also maintain a strong Linkedin profile which would help you reach out to the right people.
- Maintain a company website: This is just a must have in today’s context. Whenever people get to know about a brand, they look up for their online presence and a website definitely helps people get a bird’s eye view about your organization, it’s services, certifications, portfolio. IT’s not just about being found online, the website becomes an effective marketing tool which can help you reap good returns if backed up with a strong digital marketing strategy and effort.
- Strong Branding: A strong branding is necessary for every business. A well constructed branding effort helps your customers recognize your brand and in a long term helps generate a strong brand recall for your products and services. Hence, if you aren’t already having a strong branding strategy in place, maybe it’s time to take up few aggressive steps like designing a proper company logo, using it in your equipments, designing company t-shirts and definitely use it as much as possible in website and social medias.
- Presence in Social Media: To have a website makes you crave a niche in the online world…however, this isn’t enough. You need to continuously engage with your customers, industry influencers and nothing provides a better platform for this other than social media. To have a presence in Facebook, Twitter, Linkedin, just help you get connected to your market segment, collect feedbacks about your business directly and also acts as a branding tool.
- Befriending the Media: Just as we discussed how important it is to tap I the digital media, you also need to have a strong presence in press. It would hence be a wise decision to befriend people in the print media who are likely to cover you if they are mentioning something about the industry or its trend. More often than not, the media houses are looking for stories and if they are likely to cover on a topic pertaining to your industry, you can surely lend a helping hand in formulating their story which would bestow you with more attention.
- Press Releases: You need people to remember your business name…that is also one of the primary objectives of branding. And, in order to do that regular press release publication might be a quick and effective way. So the next time your company reaches a sales milestone, or is going for new hires, do not forget to capitalize on this opportunity and let the world know. This would help you always connect with your target group.
- CSR Activities: Corporate Social Responsibility (CSR) is one of the very important duties of every corporate house and aside from that, is a branding initiative. It helps your brand connect with the masses and definitely speaks volumes about your business’s culture and social perspectives.
- Reputation Management: Just as it’s important to have a strong branding strategy in place, it is advisable to have an active plan for reputation management especially online. While social media provides you a platform where you can easily get connected with your target group of customers; it can backfire in some of the instances. In case your business hasn’t been able to live up to the expectations for certain interest groups, it is quite likely that you would face criticisms in the social sphere. In order to handle this, you would need to observe and have a vigilant eye especially for reviews that get published. A strong reputation management strategy helps you avoid unnecessary blocks and helps you follow a better branding strategy.